High-Margin Product Focus
We invest in high-margin, high-return, lightweight, and shipping-efficient products.
High-Performance Selection
Products must show proven demand with 3%+ CTR in test campaigns to confirm market fit.
Asset-Light Supply Chain
Leverage Asia’s manufacturing strengths to cut lead times, lower costs, and keep inventory agile.
Brand & Platform Play
Create or acquire brandable, differentiated products and scale via multi-channel distribution for max reach.
Rapid Iteration & Scaling
Adopt a test-fast, scale-fast approach, using creative A/B tests and KPIs to identify and scale winning SKUs quickly.
ROAS
ROAS >=2
Return Rate
Return Rate >= 5%
Brand Potential
Distinctive and built to last
Creative Engagement
Strong emotional hook or lifestyle appeal
Logistics Efficiency
Small size & lightweight preferred
CTR
CTR >= 3%
Sourcing & Validation
Data-driven research + prototype testing.
Market Entry
Optimized launch via influencer and ad-driven channels.
Scale & Automate
Standardize operations and scale SKU across platforms.
Brand Buildout
Add storytelling, bundling, and LTV strategies.
Exit or Long-Term Hold
High-performing SKUs are packaged for brand exit.