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News

16 Nov 25
Brand Growth
Pony Bazaar enters strategic partnership with Shenzhen Tangshang Group (深圳唐商集团)

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November 16, 2025
Brand Growth
Pony Bazaar enters strategic partnership with Shenzhen Tangshang Group (深圳唐商集团)

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October 27, 2025
Brand Growth
Pony Bazaar partnered with a publicly listed leader in China’s pet products industry

Tianyuan Pet (SZ: 301335) is a publicly listed leader in China’s pet products industry

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October 6, 2025
Brand Growth
Pony Bazaar attends Walmart 2025 Winning Items Launch Event

Pony Bazaar currently has 10+ top-selling products on Walmart

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From Asia to the world — Delivering Tomorrow’s Bestsellers Today

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Unit D, 8th floor, Skyline Tower
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 Tong Mi Road, Mong Kok
Kowloon, Hong Kong

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Cross-Border Trading

  • Sell across diverse markets including: North America, Europe, Australia, Japan, and fast-growing emerging economies.

  • Navigate customs, tariffs, and compliance with precision and expertise.

  • Tailor products, branding, and storytelling to resonate with local audiences.

  • Leverage global trend insights to identify and launch high-demand products ahead of competitors.

E-Commerce Excellence

  • Ensure every SKU meets strict benchmarks for margin, CTR, and proven salability.

  • Build platform-specific content—from TikTok to Amazon—designed to engage and convert.

  • Test, learn, and optimize campaigns in real time for maximum impact.

  • Expand brand reach through data-backed multi-platform growth strategies.

Supply Chain Advantages

  • Partner with trusted, vetted suppliers with deep relationship to ensure consistent product quality and reliability.

  • Use capable sourcing and logistics to reduce lead times and keep costs competitive.

  • Maintain optimal inventory levels across global markets for faster fulfillment.

  • Adapt quickly to demand shifts with flexible, scalable production and delivery solutions.

Services for Asian Manufactures

Global Market Entry Strategy

Targeted research and tailored market entry planning.

Brand Localization

Adapting branding, packaging, and marketing to local cultures

Channel Development

Guidance on e-commerce, wholesale, and retail partnerships for global growth

Export Readiness & Compliance

Guidance on global compliance, quality, and logistics for seamless exports

Services for International Buyers

Supplier Sourcing & Evaluation

Source and vet manufacturers to meet product, quality, and cost needs.

Due Diligence & Audits

Background checks, capability reviews, and factory audits to reduce risks.

Contract Negotiation & Mediation

Bridge communication gaps, structure terms, and ensure deliverable alignment.

Supply Chain Coordination

Manage procurement, production, and logistics for reliability and transparency.

Edison Li

Edison Li is a bilingual entrepreneur and cross-border commerce strategist with diverse experience spanning marketing, logistics real estate, and global merchandise. As the founder of PONY BAZAAR, he brings a visionary approach to e-commerce—bridging the strengths of Eastern and Western business practices.

Born in China and professionally seasoned in the United States, Edison holds dual master’s degrees: an M.S. in Integrated Marketing from New York University and an M.S. in Real Estate Development from Columbia University. His career spans a broad range of world-class organizations, including marketing roles at The Walt Disney Company, Christie’s, and the United Nations in his early career, where he cultivated a global sensibility and a strong storytelling mindset that now informs his brand and product strategies.

Before launching PONY BAZAAR, Edison served as Investment Manager at ESR, APAC’s leading real asset management group. At ESR, he sharpened his data-driven mindset and built strategic relationships across APAC’s logistics networks. He later joined Sam’s Club China, where he gained firsthand experience in merchandise selection, supply chain execution, and consumer behavior at scale.
 


By integrating deep expertise in supply chain with a refined understanding of branding and marketing, Edison founded PONY BAZAAR to bring premium products to global customers and build tailored solutions linking Asia’s manufacturers with Western market needs in an era of evolving trade dynamics.

Shaolong Lin

Shaolong Lin is a bilingual entrepreneur and e-commerce strategist with a sharp eye for product-market fit and brand storytelling. He blends analytical depth with creative execution, turning data, culture, and intuition into commercially successful consumer products across global markets.
 
Shaolong began his career in investment banking, working at Goldman Sachs and Morgan Stanley, where he developed deep expertise in financial modeling, tech industry research, and cross-border deal execution. These experiences gave him a front-row seat to how industry leaders scale—and the conviction to build his own.
 
He has since helped launch and grow a range of product brands from scratch: Natridy, a premium home appliance brand entering the U.S. market; Sheepcandance, a lifestyle coffee brand built for China and overseas markets; and MageGee Japan, where he established the mechanical keyboard brand’s full consumer presence from zero.
 
More importantly, Shaolong is a father who cherishes every moment growing up alongside his daughter. He left his prestigious finance career to reclaim his time—choosing a path where business works around life, not the other way around.