We're pleased to announce a strategic partnership with Tianyuan Pet (SZ: 301335), a publicly listed leader in China’s pet products industry, through its subsidiary Hangzhou Chongheng E Commerce Co., Ltd.s.
This collaboration brings together Tianyuan’s world-class manufacturing and supply chain capabilities with Pony Bazaar’s data-driven global distribution engine, covering major online channels.The partnership will focus on three key pillars:
• Global Channel Expansion: Pony Bazaar will lead international distribution and brand scaling for Tianyuan’s flagship pet categories, including cat trees, pet beds, interactive toys, and smart accessories.
• AI-Led Consumer Signal Intelligence: Leveraging Pony Bazaar’s proprietary cross-platform data models to identify early demand inflection points and accelerate product-market fit.
• Co-development of Global Hero Products: Joining forces to incubate next-generation pet “Super Brands” with high retention, premium margins, and international brand equity.
This marks a powerful alignment of China’s top-tier manufacturing strength with next-generation global brand operational capability — a structural advantage uniquely positioned to define the next wave of globally recognized pet consumer brands originating from Asia.
The partnership reinforces our long-term mission: bridging China’s manufacturing excellence with global consumer demand — and building enduring brands, not just products.
